Launch by Jeff Walker

Just want to say that I’ve nearly finished reading one of the required marketing books for Year 5, Launch by Jeff Walker. It is outstanding!

Throughout the book, I kept noting the parallels between marketing and writing a novel. For example, know your audience; find your niche; build relationships; build your list.

Although we fiction writers tend to think that marketing and fiction writing are diametrically opposed, they offer similar principles that work well in both. I think we artists often have a preconceived bias against marketing. But isn’t all of life marketing in one way or another?

Your thoughts. 🙂

Blessings,

MaryAnn