AMZ Ad - change ad to show only the Kindle format while a Best Seller in kindle only?

While doing my daily Amazon ad results & rankings, I discovered that there’s a little red badge on ONLY the Kindle version of my book! 🎉 Since it’s a book that’s usually purchased as a gift, I tend to run my ads mainly on the ppbk & hc formats (even though the prospective buyer can buy ANY version after clicking the ad). But that little badge DEFINITELY makes the ad stand out among the rest. What’s your opinion on whether I should change all the ads (temporarily) to be only the Kindle version while that little red Best Seller badge is available?