Best practices for building an ARC review team??

Hi, I’m about to attempt something I haven’t tried before.

I’m going to be launching the 2nd edition of one of my books and am wanting to offer eARCs to my readers ahead of launch day in exchange for reviews.

Have you done this before?

How effective was it?

How do I present this to my readers without making them feel like I’m just giving them a whole lot of work?

Is getting to read the book for free enough of an incentive, or should I offer additional benefits, like an exclusive Q&A webinar?

Any tips, suggestions, recommendations (and warnings!) will be most welcome!