Can we call it anything other than a "stranger" magnet?

I love the idea of different reader magnets for different audiences. Some for those who are already readers and, hopefully, fans, and others for those who have yet to discover our work.

But the word “stranger” has such negative connotations. It’s like calling someone an “outsider.”

I was thinking of either “discovery magnet” or “seeker magnet,” but y’all might have something much better.

Obviously, this decision belongs to @Thomas Umstattd Jr., but thought I’d bring it up.