How to find your WHY

This is an excerpt from Simon Sinek’s book, Start With Why. Although it was much more about corporate culture and marketing than I had anticipated, I thought the way he described finding our WHY was appropriate and relevant to authors.

He suggests that looking back over our lives, noting the motivations we’ve always had, is a better approach to finding an authentic WHY, than imagining an ideal and just crafting a WHY to get there. I’m interested in y’all’s thoughts on this idea?