A Launch Day Dash #12

Share two or three of what you think are the strongest elements of your launch day campaign. 

1. It may be too much and not feasible but if I had my heart’s desire, I would hold a month-long launch party both online and in person. 

I would launch it with a drip campaign on social media for both the live events and the online events and create ads as part of the drip campaign. I would offer the same special edition colored pdf chore chart to go along with the book for both events but as a perk I would offer  refreshments, sign books, and have bookmarks available for the live event. 

Due to my life circumstances, I live in two states, so I would do at least 2 live events - maybe even take it on the road and do a 3rd or 4th. I would reach out to my launch team members and ask if anyone would be willing to be a host. 

On the last day of the launch I would like to sponsor some kind of a 5k dash to promote the idea of raising strong and resilient children. The dash of course is a nod to Little Gator’s Morning Dash - I may even have tshirts made for the 5k as a limited edition item (the website would be on the back of the t-shirt) and this would also help to build my subscriber base. 

Ask for feedback on ideas you’re not sure about.

I have way too many ideas - what are your thoughts?

Share your drip campaign with the group.

The drip would start 30 days pre-launch - and last for the 30 days during the launch. I hope that is not overkill. 

Each email would be fun and uplifting with a strong subject line teaser and I would engage my launch team and others to share them like crazy 


  1. Email one - an introduction about the book  - stay tuned for launch day update

  2. Email two - re introduce the book and why it will benefit them - stay tuned for launch day updates

  3. Email three - again talk about the book and its benefits but also add a countdown for the launch and details for each of the events

  4. Celebrate with me the launch of this wonderful book (continue the countdown)  - be part of the solution for raising resilient kids and spread the word anyone that you think would benefit from this book 

  5. Heartfelt invitations to parents, grandparents, aunties, and uncles letting them know how important they are and the good that they can do. (continue countdown)

  6. Now the launch begins - live updates and online updates - come out and show your support for raising resilient children - let’s get this book into the hands of as many families as possible

  7. How are we doing? What are the numbers saying? You are amazing - let’s keep at it

  8. Second Live event in 5 days  - join us in our cause - or support us online -

  9. Continue posting updates on sales and where they can go to purchase the book and then count down 4 days to the 2nd online event, 3 days, etc…

  10. At the 2nd live event post pictures and provide updates

  11. You are amazing - we are heading for the end of the launch - let’s end with a huge turnout - Countdown to the 5k 

  12. Share your wins and your reviews - continue this

  13. Continue posting updates, etc….

  14. Third live event - post pictures and provide updates 

  15. Thank everyone for being part of the team - provide updates

  16. One last thank you and if you are interested in learning more - follow me on and then post my website.