Homework #11 - Marketing🔊

How do you plan to use urgency to motivate people to buy your book today instead of tomorrow?

1.     Give the reader a cause

a.    Buy the book during the first week to get the first Special Needs Hero on the best seller list.

b.    Little Squishy Squashes Marvel campaign – pick up your slingshot and throw it at the giant. Buy the book during the first week to show the world who the special heroes are.

2.     Launch Rewards

a.    Provide access to the “Making of the Prince That Can’t Be King” bonus content material.

How do you plan to use scarcity to make your book more valuable?

1.     Scarcity

a.    Provide a limited hardback signed edition, with extra goodies.

b.    Exclusive webinar with a Special Needs Dr. providing advice to parents.

c.     Limited Edition “Christmas” cover of the book

How do you plan to make your book more ubiquitous so that it is more available?

1.     Ubiquity

a.    Include an audiobook.

b.    The free book strategy looks interesting once I have more books written.

How do you plan to use social proof to make your book more popular? 

Write your answer here.

1.     Social proof – I don’t have anything at the moment, since I haven’t published my manuscript, but looking to do the following:

a.    Hoping to get endorsements

b.    Hoping to run for awards

How do you plan to use anchoring to make your book look like a bargain?

I’m planning to use a price-skimming strategy along with pulsing. This is an area that I need to do more research as I still need to understand the cost per unit as well as market demand.

How do you plan to show authority?

At the moment, credibility based on experience is something that I can leverage, but certainly looking to build trust as I build my tribe.

How you plan to throw a banquet for your readers?

I plan to write free short monthly stories (3 paragraphs) for kids within the tribe featuring themselves as heroes within my universe.