Homework #11 Marketing Phycology - Keven

I don’t have control over pricing and discounting, so the Urgency, Scarcity, Ubiquitous triggers are difficult for me to utilize. I’m brainstorming on them, but don’t have any ideas at this point.

Popularity - Social Proof

• I have endorsements from homeschool operator, youth pastor and homeschool moms.

Anchoring

• consider positioning that my book has more content than most MG books - almost getting two books in one.

• Or position book as a fun way for your child to grow closer to God. What would you pay for that?

• Have to think through these ideas to assess possible negative connotations.

Authority

• As first-time author of fantasy adventure for MG, I don’t come with a lot of street-cred.

• Third party endorsements

• Generate reviews

• Readers themselves - offer free short story prequel to the novel, so readers get a no-risk opportunity to experience my writing.

Reciprocity / Banquet

• Give away free short story

• Offer free book giveaways of other authors in my genre

• Offer reviews of books in my genre

• Offer free extras with my novel. I have a discussion guide as well as a bible study that will help readers dive deeper into the story.

This is an ongoing area of our book launch planning, so I’m sure we’ll be coming up with new ideas as time goes on.