Homework #12 - Launch day 🚀

I would appreciate your feedback on the drip campaign. It’s combinations of launch-related messages, blog posts on characters/settings, behind-the-scenes, and rationale for the book.

Share two or three of what you think are the strongest elements of your launch day campaign.

1.     The cause – featuring a special needs character as a protagonist/hero

2.     Good moral themes

■       Sacrifice

■       Friendship

■       Dealing with bullies

Share your drip campaign with the group.

1.     Kick-off message – call to action

■       Pray

■       Spread the news

2.     Book Overview

3.     Why the book? The story behind the story

4.     It is all about you – kids (special needs and siblings)

5.     A Message to Parents

6.     Setting feature – Tanglevine Jungle

7.     Item feature – 4 Heart Magic Jewels & compass

8.     Character Feature – Little Squishy

9.     Character Feature – Dr. Jiggles

10.  Character Feature – King Saygon

11.  Character Feature – Prince Obie

12.  Customer Testimonials

13.  Character Feature – White Tiger Princess

14.  Character Feature – Bart

15.  Character Feature – King Tusk

16.  Character Feature – King Boaz

17.  Middle of campaign update

18.  Character Feature – King Kit

19.  Character Feature – The Sleeping Army

20.  Character Feature – Cuscus Brothers

21.  Setting feature – Ivorycrest city

22.  Setting feature – Silverback city

23.  Setting feature – White Tiger village

24.  Setting feature – Goldenstripe city

25.  Item feature – The Wayfinder Cross

26.  Behind the scenes #1

27.  The missing chapter

28.  End of campaign update

29.  What’s next?

30.  Thank you message (Closing)