HW #12 Launch Day

I’m working on these homework days backward, lol. Just glad to be getting caught up.

Share two or three of what you think are the strongest elements of your launch day campaign.

-Launch Party! (Downloadable party pack for launch team)

-Automating—I actually know how to do that!

-I think videos can be fun! Some ideas:

■       Superloooong Superhero Writing Journey: How Eagleboy came to be

■       Moms Make the Best Critics: Funny Story about how my mom told me to go back to the drawing board

■       Deleted Villians: FlyZone, The Cardinal, etc. Which would you like to see?

Ask for feedback on ideas you’re not sure about.

○       Feedback on any of these is welcome! I’m not sure I understand the drip campaign, in particular

Share your drip campaign with the group. Doing these backwards from December with an imagined launch day of Nov 12th:

■       Dec: Books make great gifts! Here are a few great books for the readers in your life. (Include mine)

■       A couple weeks after: Thank you!

■       Sometime in there: X Tips on talking to our kids about salvation

■       Are you loving Great Friend Feud? Leave a review.

■       End of week: Last day to get launch gift when you buy book

■       A couple days: Great Review/Video from families

■       End of day: Launch Party pictures!

■       Beginning of day: Book is out!

■       Night before launch: Twas the Night before the Neighbor’s House came Alive!

■       Day Before: Tomorrow it’s out!

■       Sunday: This is the week to preorder and buy book and get launch gift!

■       Week before: What Makes Your Kid a Superhero?

■       Nov. 1 (Family Literacy Day): X Tips for Connecting to your kids through reading

■       October 1: Preorder reminder, Newsletter Email: Can we be more than our mistakes?