HW#8 Email-Lacey

Where I’m at with building an email list:

I set this up with my lead magnet (a short story) last November and had maybe 15 sign ups from friends and family. Then I did a kingsumo giveaway in January of 12 middle grade books. I marketed it as ‘New Year, New Family Reads’ and gave one book to the winner for each month of the year. Everyone who subscribed got my free ebook. That gained me 115 subscribers. Since then I lose one every time I send out my monthly email, not good. Definitely this course has been great because I’m definitely going about the email content the wrong way and I’m not sold that the giveaway found my target readers. I’m excited to try making more generous, personality-filled emails and seeing if that resonates with readers.

Lead Magnet: