Day #12 - Launch = Lift = Flying High by Michael Fedor
My two to three strongest Launch Day ideas where I could use feedback are as follows:
1 Week 1 Verified Buyers Package
20 AI-Generated Illustrations of Scenes from the Book exclusively for week 1 buyers
Piper, Warner, and Drummond Campaign Printables
Exclusive Access to 2044 Election Scorecard Tool on my Website
Easter Egg Guide to the Books .5 and Book 1
2 Virtual Book Launch Party with Special Guest(s) (Former members of Congress or a former candidate for President, aiming for at least one D and one R) to talk about the personal costs of pursuing office and the challenge it takes to run for national office.
3 Goodreads eBooks Giveaway (100 ebooks of the Novel)
I had great success with an physical book giveaway of my reader magnet this spring, generating over 2,761 entries in the contest.
Drip Campaign
Bold = Got to all subscribers
Normal = Go to subscribers who click on a link from the previous emails.
1. Book Pitch w link to preorder
2. Week 1 Verified Purchase Package w buy link
3. Jackson Piper protagonist profile
4. Email from the antagonist – President Warner
5. Countdown to the launch w Week 1 Verified Purchase Package Push
6. Reader Magnet push to read while you wait (reader magnet is a prequel)
7. Week 1 Package + Author Webinar Invite if you buy
8. 100 Hours to launch (Book pitch)
9. 48 hours to launch (week 1 package)
10. 24 hours to launch (webinar)
11. Book is available! Buy now!
12. Buyers with books photos
13. Week 1 package
14. Webinar final invite
I would love everyone’s feedback!