Homework #12

Launch day campaign:

I haven’t put too much thought into this yet. I do think an in person launch party would be fun.

What I’m not sure about:

Like I’ve heard a few other people mention, I’m a bit confused about the timeline of things. If we want to have reviews on launch day or the first few days after, it would probably be helpful to give our launch team copies of the book ahead of time. But that does seem to be at odds with Thomas’s recommended method.

My current ideas for a drip campaign include:

• Email featuring the magic system

• Maybe another worldbuilding email. Either talking about the time period it's based on (1890s America) or more specifically just talking about the culture of the world.

• Preview of the world maps (and maybe other aesthetic illustrations, if I have them)

• If I have short stories featuring minor characters, I might share those.

• Endorsements or reviews I’ve received.

• Sharing what the launch promotion is, plus a reminder when the deadline is coming up