HW #11: How to Use Marketing Psychology

I wasn’t able to complete all lessons, but I had never know these facts. What I learned has really opened my eyes.

Social Trigger #1: Urgency

How do you plan to use urgency to motivate people to buy your book today instead of tomorrow?

Reverse Coupon-

I like this idea.  I would probably wait for a month or so.

Launch Bonus-

I love the idea of having some sort of webinar or guide to share some of the "history" or fun facts from my universe. I also love the idea of a basket of goodies.

Social Trigger #2: Scarcity

How do you plan to use scarcity to make your book more valuable?

I like all of them, but especially limited edition with extra chapters, doodles, or signed and personalized copies of my book.  The personalization can be a statement which encourages and lifts up my readers.

How do you plan to make your book more ubiquitous so that it is more available?

I would love to do ebooks/audiobooks, free pulsing, and permafree. One additional thing I would like to do is act out scenes in video form as a "special feature" for audiobooks.