HW #12: Expertise, authority, and ubiquity

Countdown idea “authority” 1) Using story walk-through videos in Constantinople (Istanbul), I will teach about the city while showing a sequence of scenes of my story

Countdown idea “expertise” 2) Using GPT, I have created 4 “viral” quizzes:

• “Will you survive an earthquake?”

• “will you survive a city on fire?”

• “Will you survive a violent riot?”

• “will you survive lost in the snow?”

I intend to have the “answer-personality” of the result cards all to be connected to my own characters success/failure in those situations. Interspersed within my launch drip sequence will be these quizzes. (see my quiz here: https://thegame.quest/)

Online Launch Event: Streaming with Youtube to Facebook, (need to find a good time of day.) Need to find a co-host who can do this with me.

Drip sequence: I have plans for preorder countdown & launch deals emails

• 2 weeks before,

• 1 week before,

• 5, 4, 3, 2, 1,

• LAUNCH day,

• Launch week 1a and 1b,

• Launch week 2a and 2b,

• Launch week 3a and 3b.

(14 emails in 1 month, maybe too much— I usu send 2x/mo.) The emails will be focusing on different elements of the book (quiz or video, see above), preorder deals, limited number of first buyers bonuses.

Podcast interviews: starting early, I will find 10 podcasts that will interview me and post around my launch month.