HW # 12 Kez Sharrow

Launch Day Campaign Elements

In the midst of the promotion and content-creation etc. around launch time, I want to prioritize:

1.     Gratitude

*Prayer and journalling about God’s goodness in the journey to book launch

*Personally thanking everyone who helped make it possible (family, friends, writing community, launch team) with calls, texts and at launch day events. As far as budget allows, giving gifts and treats

2.     Celebration

*Launch party in person and online, celebrating and acknowledging people’s contributions, with generous giveaways (as far as budget allows)

*Looking back at progress and milestones, barriers overcome and lessons learned, and praying for readers

Questions

I’m not sure which of the many ideas given for promotion to focus on. What do you think of this breakdown?

Tier 1: Launch team, email newsletter drip campaign.

Tier 2: Party and personal Connections.

Tier 3: GoodReads giveaway.

Tier 4: guest blogposts and podcasts.

Tier 5: Instagram, pinterest.

Drip Campaign

I’m not sure about this. Here are some ideas. Looking forward to seeing yours.

·       Reminder that pre-order price will increase on launch day

·       Invitation to online launch party

·       “Behind the scenes” what goes into a book launch

·       Hooray it’s Launch Day! email, with bonuses for first week buyers

·       Reflection on the journey to launch and thanksgiving

·       Reminder that bonuses will end soon

·       What readers are saying—highlight reviews/endorsements