HW#12 Launching

Share two or three of what you think are the strongest elements of your launch day campaign.

I sent an email newsletter telling my readers that the book is out. I got the most responses from that email than any I have sent so far.

I sent an email to my launch team, encouraging to spread the word on their platforms.

My launch party was a few days before, so I wrote a blog with quotes and pictures about the party. That blog had the most comments of any so far.

I had book readings and book signing at the launch party, and I had a drawing for a framed map of my fantasy well. The party was very successful, and I had a great time.

All in all, it was pretty good launch, better than expected, thanks to this class and some amazing friends who threw my party for me. Praise God!

Ask for feedback on ideas you’re not sure about.

I need to come up with a launch day bonus. I didn’t really have one. I also haven’t bought any ads. I need to know more about when to start and how best to do it.

Share your drip campaign with the group.

My drip up to launch was just about 3 emails within 2 weeks. I guess I need to come up with a better drip campaign, but I feel like an email a day is too annoying to my subscribers.