HW #12-Rachel Greco (Launch that Book!)

🚀

Share two or three of what you think are the strongest elements of your launch day campaign.

• Give away something: An extra free short story (for my short story anthology) or deleted scene(s). Would this be the same thing as the launch bonus? It seems like there are lots of things that will be given away that we have to come up with! 😅

• I’d also like to run ads the week of the launch. I haven’t tried that before, but it seems beneficial (after I watch that video about it).

• In-person launch event: I’ve had some success with these, and it’s been fun meeting people in person! But they are a lot of work…

Drip Campaign:

I’m still a little confused about this. It’s just for new subscribers during the month of the launch? It will go out to the same people once a week just telling them about the book? That seems a little annoying. Too bad I missed office hours so I couldn’t ask these questions; perhaps someone else did.