HW #8 John Hundley

●       Share where you are at with building your email list and what you feel your next step is or what your biggest challenge is.

○       I’ve been building an email list with MailerLite for about 2 years. I’ve got close to 1500 subscribers. I send a newsletter out 2 times/mo, plus the occasional special announcement. My open rates vary between 42-50%.

○       My biggest challenge is subscriber engagement. I’ve not come up with a consistently great way to gather input from a good percentage of readers. I’m experimenting more and more with polls and surveys, but so far less than 1%  response.

●       Share your carrot (lead magnet) on the Facebook group, or your idea for the lead magnet you plan to make.

○       I have 3 lead magnets now. I offer my first in series book in The Red Wolf Saga to urban fantasy readers, my prequel novella for the Spaceship Huey Adventures for sci-fi fans. I have a short story magnet for epic fantasy/sword & sorcery fans that I’m using for the series I’m getting ready to launch (I’m hoping to come up with something better before I launch book one in January).

●       Share a subject/email that your readers really responded to.

○       My best click rates are for my giveaways, which I do monthly. Second best are book recommendations. I get an occasional email response if I talk about a personal anecdote, which I don’t do often.