Shopify says merchants can use Amazon's 'Buy with Prime' option

“Amazon will be releasing an app in Shopify’s app ecosystem that will give US-based merchants who use  Amazon’s fulfillment network the option to add Buy with Prime into their Shopify Checkout processed by Shopify Payments.

  • Shopify merchants will have the choice to offer their products to Prime members on Shopify for the first time ever while continuing to maintain 100% control of their brand and their customer data in Shopify’s admin.

We’re on a mission to make commerce better for everyone. That means making sure our merchants are able to sell everywhere. To do this, we’re committed to giving our merchants and their customers more choice. “

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My Take: This is great news for anyone selling books directly from their website