Book Marketing 101: Product
Advertising tycoon David Ogilvy said, "Good marketing helps a bad product fail faster."
As an author, your primary product is your book. Sadly, most authors find Ogilvy's statement irrelevant because they believe their book is already a good product. Authors struggle to figure out what went wrong when their book fails to sell.
What makes a book good?
Many wrong answers to that question lead authors to poverty.
In this week's episode, we will focus on one of the 4Ps of marketing: Product.
You'll learn
What makes a book a "good" product
Whose opinion about your book matters most
How to create the best product (and related products) that will sell
Get "product" wrong, and your book won't sell regardless of what tactics you employ. Get "product" right, and everything gets easier.
If marketing your book feels exhausting, understanding what makes a product "good" may just change your life. Read more…