The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction


One key to becoming a bestselling author is the selling. And one element of sales is the sales pitch. Sometimes authors think pitches are only for traditional authors pitching agents at writers conferences. But you use your sales pitch whenever you talk to someone about your book. 

You might pitch your book in person, online, on the radio, on the back cover of your book, or on TV. Your sales pitch convinces readers to care about and read your book. The stronger your pitch, the better your sales. 

I’ve talked a lot about pitching novels in the past. This is the Novel Marketing Podcast, after all. But how do you pitch a nonfiction book? There is a powerful recipe for pitching nonfiction that works so well that it can even work for fiction. 

To learn more listen to this week’s episode. Or check out the blog post version.

This episode has a companion 8-page worksheet. Filling out the worksheet will help you prep your nonfiction pitch, and signing up to receive it will get you on the Author Media email list, which gives you access to our popular email newsletter.