App Sumo creator's Book Launch

I came across an email by Tom Morkes where he breaks down Noah Kagan’s book launch.

I liked listening to this evaluation.

Tom Morkes said:
Here's what stood out to me about this NYT bestselling launch:

1. Write a good book (make sure it's polished)

2. Share your journey as you go (start as early as possible)

3. Create an ambassador group (again, the sooner, the better)

4. Focus on pre-orders, launch-day sales, and REVIEWS

5. Max out your promotional opportunities by leaning into your existing relationships

6. Use the Mystery Box Method to max the hype-cycle before your launch

7. Communicate 'what's happened, what's coming up' with your ambassadors and audience (make this group feel super special and intimate)

8. Get on as many podcasts, youtube shows, blogs, and newsletters as possible

Nothing new for AuthorMedia peeps, but still good to hear from a different source, too.