Dwindling

So I ran a BookSweeps viral promo and was astounded to get 1700 viable emails. Sure, I’ve lost 60 already (to be expected and unsubscribes aren’t bad, I remind myself); HOWEVER, I’m only at a 1.7 open rate. Isn’t that kind of pathetic, even for a promo list email sequence. I followed the drip sequence models very closely, just not getting conversion. 😒