Focus for Sequel Campaign?

I have experience with first book launch campaigns and cover releases… but not really sequels.

it seems a bit strange to be mainly pushing the book that is coming out, especially if people haven’t read the first book…

Is the idea to push the overall series? Or is it to push the book that is releasing in order for people to want to get the entire series? Or just push the first book in the series…?

The answer will dictate how I set up a street team campaign!

I’m going to go ahead and take the liberty of tagging you @Thomas Umstattd Jr., thanks for your time! (Also, I noticed you haven’t done an episode on street teams, I would LOVE to hear your thoughts on that subject). Thank you, to anyone who responds!!

If you know someone who probably knows the answer, I would love to connect with them on this post!