Google/Yahoo - DMARC, SPF, DKIM

Is this something we have to spend hours of learning and working on? It sounds like a foreign language to me and I am getting tired of having to fix things on our website (just got it back up and running after half a day of fixing plug-ins, etc).

I got the following information:

“As of today, Google and Yahoo will enforce a new policy to protect their user’s inboxes by better filtering out the spam/junk emails we all receive every day.

Under this new policy, any person or company sending bulk emails (e.g. everyone with a mailing list sending regular newsletters) will need to meet four specific criteria for their emails to go through to their recipients’ inboxes:

1. Include a one-click unsubscribe in all emails,

2. Keep a spam report rate below 0.3%, 

3. Send all emails from a domain with a valid DMARC policy, and

4. Authenticate all emails with the SPF and DKIM validation methods.

The first two are pretty straightforward if you’re familiar with email marketing. DMARC, SPF, and DKIM, on the other hand, might sound like total gibberish to you (as they did to me just a few weeks ago).”

Any advise? Thank you, blessings, Elfriede