Is anyone running Easter ads?

I’m planning to running an ad with my book cover a few weeks before Easter, pitching it as an Easter gift. (I write YA Christian historical fiction about missionaries.)

I ran my first paid ad campaign around Christmas on Amazon, and it was technically profitable (spent $100, earned $105 back haha). I didn’t think it was worth the effort. Now I’m trying to figure out if running Facebook ads would work better. I see Ted Dekker book ads A LOT on FB. He’s probably spending way more on them than I would! So mabe that and his mega backlist are what helps make that profitable for him.

Paid ads are definitely not my main marketing focus, but I thought I’d give it a try around popular times of the year where people buy gifts for kids and teens. I’d appreciate hearing y’all’s tips and experiences in this!