Social Media bots: Everything we like is a psyop

There’s no telling how many random social media accounts are bots, but there’s a good chance most of them are.

Marketing firms like Chaotic Good scale that same approach — instead of paying college students or teenage fans to make videos, they buy hundreds of iPhones and make a bunch of social media accounts that they can use to fabricate a viral trend. Spelman told Billboard that Chaotic Good’s office is “overrun with iPhones,” and that they have so many phones that they’re treated like VIPs at Verizon.

“Unfortunately, a lot of the internet is manipulation … Everything on the internet is fake. One thing that we always say is all opinions are formed in the TikTok comments,” Chaotic Good co-founder Jesse Coren noted.

This is the same line of thinking that fuels the Dead Internet Theory, which argues that bot-generated content dominates the web.

https://techcrunch.com/2026/04/16/everything-we-like-is-a-psyop/