The Puppy Plan

I’m working on getting my open rates up. One thing I did was share a picture of my new puppies. I actually chose to “reveal” my new puppies to my newsletter list first, before social media even got wind of them.

And I told them they were the first to find out—THEN, I asked my readers to send pictures of their own pets, and I have started to share those images in my newsletters.

I “used to” think that the free books (promos/swaps) were motivating enough to make people want to open the newsletters. But I think there is kindle-overload-fatigue.

This is one thing I’m doing to ENGAGE my readers with me as a person-author. To build community.

What do YOU do to engage your readers in your newsletter list?