Top Issue in Marketing Messaging and Why It Occurs?

This is partially for my own benefit and partially for an assignment (Thomas, let me know if this doesn’t go here and should be deleted/ moved)

What are the biggest mistakes in terms of marketing messaging that you as readers as well as you as professionals have experienced? By messaging, I’m not referring at all to colors or any sort of element. I’m referring to the slogans, the blurbs, the pitches, the copywriting.

I anticipate that the biggest issue in Marketing Messaging is that it fails to resonate with people. But WHY? Is it the wrong audience? Or have they not pitched it well to the audience? Is it just objectively bad messaging? Is it too broad?

Also at what point does marketing become psychologically manipulative? Because in a lot of ways, marketing is optimizing messaging to our brains to get is to buy something, using knowledge of psychology.

I know a bit of Thomas’s thoughts (listening to a person’s podcast will do that 🤔) but i’d love to hear all of your thoughts! (And @Thomas Umstattd Jr. ‘s in more detail as regards this specific question).