New Research on Selling Direct

In case you haven’t seen it yet, Dave Chesson did a survey of authors selling direct.

Key takeaways: Best for those

1. Who have a substantial backlist of published titles (5+ books)

2. Who are building and nurturing a large, engaged email list of fans (1,000+ subscribers)

3. Who offer multiple product formats and merchandise

4. Who utilize a robust, scalable ecommerce platform optimized for direct sales (in particular, Shopify)

Is anyone on here selling direct? I’d love to hear if this matches your experience. Otherwise, opening the conversation…