EP 87 | Why Guest Posting Still Works (and How to Use It to Grow Your Platform)
What if one of the most effective ways to grow your audience as a writer is something you've probably overlooked—or maybe even dismissed as outdated? Before social media took over…well, everything, writers built their platforms by showing up on other people's platforms, guest posting, and contributing.
And guess what. That strategy? It still works!
Grace Thomas is a writer and podcaster who has written for dozens of major publications and Substacks—and this has helped grow her robust email list and her reach–outside of social media. Today, we're talking about how guest posting actually works in 2026, how to pitch your writing, where to find opportunities, and how to turn someone else's platform into real, lasting growth for your own. Listen in!
Ep. 87 | Why Guest Posting Still Works (and How to Use It to Grow Your Platform) w/Grace Thomas
Tune in to Hear:
How guest posting still works in 2026—and why it's one of the most overlooked growth strategies for writers
Why writing for other platforms can sharpen your voice faster than publishing on your own
The differences between guest posting on traditional publications vs. Substack newsletters
How to find guest posting opportunities—even without a big network or social media presence
How to turn guest posts into real audience growth using landing pages, bios, and lead magnets
Would you prefer to read about this episode? Check out the blog post version: Guest Posting in 2026: How to Grow Your Audience With Other People's Platforms
More About Grace
Grace Thomas is a Christ-follower, wife, and mother in sunny California. Her writing/podcast explores the intersection of faith & motherhood. You can find her writing freebie & more here!