Shauna

Author | Writer | Bible Teacher
πŸš€ 🧠 🎧 5️⃣
I help worn-out people find rest and relief in Christ by retelling familiar gospel stories.

An FYI for your printing and ordering

admin πŸš€ 🧠 🎧 5️⃣
Even CNN is advocating for preorders πŸ‘ŠπŸ˜‰

https://www.google.com/amp/s/amp.cnn.com/cnn/2021/09/21/business/book-publishing-delays-supply-chain-cec/index.html
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In case you wonder if your writing is "worth it"...

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Β Jonathan Rogers writes a fabulous and encouraging newsletters for writers who hope to make an impact on the world (totally worth giving your email address :-) ) I found today's newsletter particularly moving: https://mailchi.mp/jonathan-rogers/objectivity-and-subjectivity-1765039?e=4610abc3c1
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How to price discounted bundles?

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I'm speaking at an event this weekend. As per Thomas's advice, I want to bundle sets of 3 signed books and discount them. But how much should the discount be?

My cost for the three books is $19. Full retail is $42.Β 

I don't want to look stingy, but I also want to keep my margins as high as reasonably possible.

Any advice as a consumer or as a book marketer?

Holiday book in KU: What are the implications?

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My Christmas/AdventΒ  book is published wide through Ingram. It's also published through KDP. I'd like to try putting it in KU for 90 days through holiday season (Oct-Dec).

Questions:
1. To remove it from the other retailers, do I just need to contact Ingram and ask them to "unpublish" or remove the ebook?

2. What are the consequences for removing the ebook from the other retailers (besides losing those few sales)?

3. Is it simply a matter of removing it from the other distributers and changing the settings on Amazon? What am I not considering?
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It's the little things...

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Today I discovered a keyboard shortcut for formatting H3 text in WordPress. It saved me about 97 clicks and 7 minutes of precious time!

If you click at the beginning of the line you want to format then type ### voila!...formatted as H3 (as opposed to the 5 mouse-moving clicks).

It felt like a reason to celebrate, but I'm not sure my family would understand my excitement ;-)
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Cleaning your email list in ConvertKit

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Thomas has talked about email deliverability rates in previous episodes, and this summer, David Gaughran has been writing about the upcoming changes in open-rate reporting.

I know I need to clean my email list, and I understand the process (tag cold subscribers, send reengagement sequence, delete unengaged subs etc.), but I'm wondering if it would be simpler, easier, and more forthright to just ask, "Do you want to continue to receive my emails?" and then have them click YES or NO (which would trigger a click/engagement or an unsubscribe).

I keep putting this off because it seems so involved, and there are so many opportunities for me to screw it up along the way.Β  Both options seem equally scary, but I understand the reasoning behind it. Anyone have advice or experience to share?Β 

Any German speakers in the house?

admin πŸš€ 🧠 🎧 5️⃣
My second book,Β Remarkable Hope, has been translated into German, and it releases this month. I'm thrilled and dumbfounded.Β 

I wish I had a story about how I "did the work" and discovered a "felt need" in Germany that I just KNEW my book would meet.Β 

It was far less dramatic.Β 

The foreign rights departments at my publisher is apparently tasked with exploiting the rights they control at every opportunity, and a German publisher was interested.

As a Christian, I'm confident God had a whole lot to do with it, and I feel grateful.Β Β 
https://www.amazon.de/Leuchtfeuer-Hoffnung-Unterwegs-Menschen-Bibel/dp/3957347866/
Β 
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Official Discussion Thread for Episode 281: How to Create Press Releases

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https://www.authormedia.com/how-to-create-press-releases/
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How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

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ο»Ώ
ο»ΏOfficial Discussion Thread for Episode 280
https://www.authormedia.com/how-to-get-strangers-to-want-to-buy-your-book-using-reciprocity-marketing-psychology/
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